PULSE – MDL Beast, Saudi Arabia

MDL Beast was the largest event of it’s kind to ever be held in Saudi Arabia, bringing together the best in Music, Arts & Performance from all over the globe.

We were asked to take our PULSE Light sculpture out to the event in the run up to Christmas in 2019. Once there it would join many other world class artists performing at the event as part of the MDL Arts programme.

‘PULSE’ at MDL Beast
Client: LemonX
Location: Riyadh, Saudi Arabia
Job: MDL Beast
Photography: This is Loop & Sean Kerr

RHS Chatsworth Flower Show – Entrance Features

The RHS wanted to create a better experience for visitors arriving at the RHS Chatsworth Flower Show and asked us to design and create some large scale entrance features for the two main thoroughfares to the show.

The main theme for the 2019 show was ‘The Power of Trees’ and as such we designed the entrances to be an homage to the huge range and diversity of materials that these wonderful plants provide us.

Client: Royal Horticultural Society
Event: RHS Chatsworth Flower Show
Project: Design and Fabricate Event Entrance Features
Signage: CSM Live
Photography: This is Loop, RB Create

PULSE – An Experiment in Light and Sound.

PULSE is a large scale immersive audio visual installation exploring the perspectives of visual and auditory perception. A tightly synced and choreographed audio visual journey.

14,400 individually programmable LEDs make up a total of 240m of pixel tape stretched around the 4.5m diameter mirrored rings.

PULSE – An Experiment in Light and Sound from This is Loop on Vimeo.

PULSE – An Experiment in Light and Sound from This is Loop on Vimeo.

Concept: This is Loop
Design: This is Loop
Fabrication: This is Loop
Programming: Alan Hayes
Technical: Alex Lovegrove
Audio production: Dan Bibby 
Photography: This is Loop & Sean Kerr
Videography: Callum Whiteley

AB InBev Office – Interior Design Elements.

AB InBev moved to a new office and we were asked by Okoru events to create various creative elements for the fit out.

Client: Okoru events / Ab InBev
Project: Fabricate and Install Interior Design Features
Photography: This is Loop, RB Create

BATH Letters – Wasteland Ski

Wasteland ski needed a set of light up carnival letters for a client event in the French Alps. We accurately produced all characters in the selected font finished in reclaim timber with LED Cabochon lamps.

Power was connected between each letter with custom made patch leads with Powercon connectors for ease of installation and minimum of cabling on stage.

Client: Wasteland Ski
Location: Tignes
Job: Fabricate giant light up carnival letters
Photography: Courtesy of Wasteland Ski

Palatin Alps – Wasteland Ski

Wasteland ski Ltd / We Event Management wanted a large high quality sign to give some brand identity to their clients’ main stage at their event ‘Palatin Alps’ at Les Duex Alps in the French Alps.

The sign had a brand colour matched background with CNC cut raised lettering .

We assisted throughout the entire design process giving advice on size, shape and colour and was produced within a tight time schedule.

Client: Wasteland Ski
Location: Les Duex Alps
Job: Fabricate brand signage for main stage
Photography: Courtesy of Wasteland Ski

Virgin Atlantic / Delta Airlines – Joint Venture Corridor

Virgin Atlantic wanted to give a featureless corridor an overhaul in one of their HQ buildings. It was to celebrate the joint venture between Virgin Atlantic and Delta Airlines and provide timeline information to new employees commencing their training for the companies.

Working closely with the design team at Virgin Atlantic, This is Loop produced all elements for the install including custom made Boeing 747 replica window frames built to enable future artwork changes if required. CNC cut acrylic lettering, Vinyl graphics and extra large Acrylic information display.

Client: Virgin Atlantic
Location: Virgin Atlantic Headquarters – The VHQ
Job: Fabricate and Install a range of elements for the Joint Venture Corridor
Photography: This is Loop

Family Traveller / Visit Florida – Camp Bestival

We fabricated all the creatives elements for Visit Florida’s Family Traveller activation at Camp Bestival 2019.

Client: House of Six
Event: Camp Bestival
Project: Fabricate and Install Family Traveller Brand Activation
Photography: This is Loop