Visit California (The Californian Tourist Board) wanted a Redwoods and Beach inspired brand activation at the highly acclaimed family festival ‘Camp Bestival’ in Dorset.
The venue was to be an ‘adult play area’ where they could only enter whilst accompanied by a child. Complete with a team of actors, visitors were immersed into the fictional story of a families travel around the state of California.
Loop are proud to have delivered a large part of the visual identity of this install including, Kidifornia branded entrance archway, signage, oversize planters, decking, boardwalks, awning framework and shade awning, slab-wood walls, secret tunnel to name but a few elements.
Client: Tom Dobbs – House of Bestival
Event: Camp Bestival
Sponsor: Visit California – Kidifornia
Project: Design, fabricate and install Kidifornia branded entrance archway, Signage + Signwriting, Planters, Decking, Boardwalks, Awning framework and Shade Awning, Slab-wood walls, Secret tunnel, Plant dressing.
Photography: This is Loop