Feed The Fields were starting a new catering venture and had bought a trailer and facade secondhand. It quickly became apparent that the facade had not only seen better days, but was going to be very expensive to transport around and time consuming to erect. The previous owner had said that it took 4-5 crew a whole day to build and an entire van to transport it.
So we built a facade that could be built by one person in less than 2 hours, light enough to be transported inside the catering trailer itself without pushing it over its legal weight limit and saving Feed the Fields an extra van and driver everytime it needs to go somewhere, eventually the facade will pay for itself over and over again!
Menus were also traditionally signwritten with hook and eyelet price tags that have ‘Sold out’ on the reverse to ensure that even when stocks are running low that the menu’s still look on brand.
Client: Feed the Fields
Sponsor: Feed the Fields
Project: Design and Fabricate a new facade for an existing catering trailer.
Photography: This is Loop